Rebuild NorthBay Foundation and Habitat for Humanity of Sonoma County partner on the RiseUp Project: a Community Rebuild Effort in Larkfield and Mark West Estates

RiseUp Project to Hold Groundbreaking on December 10th

RiseUp Project - Sonoma CountySanta Rosa, CA: On December 10th, 2018 at 11am at 15 Brighton Court, Lot 7, southeastern corner of Old Redwood Hwy and Mark West Springs. Rebuild NorthBay Foundation (RNBF) and Habitat for Humanity of Sonoma County (HHSC) have partnered on a project to replace a mile of common fencing for two (2) subdivisions in the Larkfield and Mark West Springs areas—a region devastated in the firestorms of 2017. One significant area of unmet needs throughout the region is common fences and walls in the burn zone. Without community support, these elements, along with bridges, represent a further financial and emotional burden for those already most affected. This project will save homeowners a total $475K – a critical difference when many are already underinsured.

For this project, RNBF and HHSC recognized an opportunity to provide both relief and a demonstration of resiliency by partnering to replace the fences. The fences that burned in the October 2017 Tubbs fire provided crucial safety and privacy for homeowners in the neighborhoods of Mark West Estates, Larkfield Estates and along the lower portion of Mark West Springs Road. The original fences were installed by the developers of the neighborhoods, some more than 50 years ago. The RiseUP Project partners and donors believe this collaboration is one more way to keep our talented workforce in our region while demonstrating our continued commitment to the rebuild of our amazing community with an eye toward a more resilient future.

Rebuild Northbay FoundationSince March of 2018, Rebuild NorthBay and Habitat for Humanity have been meeting with the neighborhood leadership, cultivating partnerships, and raising the $475,000 needed to provide a beautiful privacy fence. Redwood Residential Fence Company is the sub-contractor. Friedman’s Home Improvement is the product liaison for the fence materials, as well as a donor to the project. Habitat is the main contractor, volunteer coordinator, and fund manager. Rebuild is the project lead and fundraiser. The two neighborhoods have contributed $25K to the fund. Pro bono legal services were provided by Martin Hirsch of Perry, Johnson, Anderson, Miller & Moskowitz, LLP Attorneys.


“When our neighborhood block captains approached Rebuild NorthBay for assistance, little did we know the response would result in this community wide effort. The new fence will not only help our neighbors rebuild, but also offers hope and inspiration on a daily basis as our families drive by it. We can’t say thank you enough to all the partners making this project become a reality.” Brad Sherwood, Block Captain Larkfield Estates.

“Good does come out of tragedy. We lost our homes and our neighborhood, but have come together to support each other and rebuild better than we had before.” Mike Holdner, Block Captain, Mark West Estates.
“RebuildNorthBay views the RiseUp Project as an opportunity to provide a visual deliverable of progress and hope. We see this project as fence raising in the same spirit as a barn raising. We are hopeful this kind of project will inspire more community projects and help our entire region bridge gaps to rebuilding better, stronger, faster.” Jennifer Gray Thompson, Executive Director, Rebuild NorthBay Foundation.

“The way the community came together to make the Rise Up project a reality is truly inspiring. This is a project that wouldn’t have gotten off the ground if not for the support of so many dedicated partners. Habitat Sonoma County is delighted to be one of them!” Mike Johnson, Chief Executive Officer, Habitat for Humanity of Sonoma County.

“It has been inspiring to support and work with the Rebuild NorthBay Foundation, Habitat for Humanity and so many local businesses and individuals to see this necessary project to fruition,” said Friedman’s CEO Barry Friedman. “Friedman’s is committed to serving the building needs of our communities through not only our stores and contractor services, but through community partnerships like this one. We are excited to get started on the fence and bring the residents of Mark West and Larkfield one step closer to home.”

“Partnering with others to help others is what makes our community thrive,” says Judy Coffey, RN, Sr. VP and Area Manager, Marin Sonoma. “That’s why Kaiser Permanente is proud to be part of this rebuilding effort.”

“Wildfires have caused unthinkable devastation in communities that both our customers and employees live and work, and it’s imperative that we and others help our neighbors in their time of need,” said Kari Decker, Western Region Managing Director of Corporate Responsibility for JPMorgan Chase.  “We’re proud to support this important project with Rebuild NorthBay Foundation and Habitat for Humanity, and we’re committed to helping affected areas get back on track.”

The RiseUp Project has been a major collaborative effort and we are grateful to our donors, sponsors and partners. Together, we have worked tirelessly to ensure this need was met. We are especially grateful to Supervisor James Gore for his unrelenting support. “The power of partnership continues to define Sonoma County’s Rebuild from the 2017 Fire Siege.  And we continue to prove that no challenge will stop our drive towards a resilient future for our entire community.” James Gore, Sonoma County Supervisor – 4th District

“From the day that the North Bay Fires hit our community, Ghilotti Construction jumped to the head of the pack putting dozers and water trucks on the fire line. We continued our efforts during and after the fire putting up over 250 California National Guard troops at our yard in Santa Rosa to fund raising for all those affected. Ghilotti Construction was an integral part of the cleanup phase making sure that local suppliers, truckers and businesses were utilized while we performed over 1,000 lot debris cleanups. Ghilotti Construction is proud now to support Rebuild North Bay by participating in this project and Rebuilding the North Bay. Ghilotti Construction is Sonoma County Strong and California Strong.” Willie Ghilotti, Ghilotti Construction Company.

Finally, thank you to our major funder, Sonoma Clean Power, for a community grant in the amount of $200,000 that provided momentum and seed money. “In addition to financial resources to help fire victims recover, Sonoma Clean Power has partnered with other agencies to implement the Advanced Energy Rebuild (AER) program to help affected homeowners rebuild after the fires. AER offers incentive packages to rebuild more energy-efficient, sustainable homes that reduce energy consumption overall, and reduce greenhouse gas emissions; core components of SCP’s Mission.” Kate Kelly/Director of Public Affairs for Sonoma Clean Power.


  • Mark West Estates HOA
  • Rebuild NorthBay Foundation
  • Habitat for Humanity of Sonoma County
  • Larkfield Estates
  • Sonoma Clean Power
  • Kaiser Permanente
  • NorCal Ford
  • Carlton Senior Living
  • Ford Fund
  • County of Sonoma: Permit Sonoma and Supervisor James Gore
  • Friedman’s Home Improvement
  • JP Morgan Chase
  • Argonaut Constructors
  • Ghilotti Construction Company
  • SitePrep
  • ECC Debris Removal
  • Perry, Johnson, Anderson, Miller & Moskowitz, LLP Attorneys (Martin Hirsch)

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